Cookies
Our Cookie Policy
This website uses cookies and website analysis to ensure that you get the most out of our website. BlueIron and its third-party partners may collect information of you using cookies and other similar data collection techniques. The purpose, type, and ways to control the use of cookies in our services are described on this page. If you agree to cookies, we can offer you the best possible experience when you use our website.
What are cookies?
Cookies are stored by web services in the user’s web browser. They are small text files that are stored on your computer or other devices that you use when you visit the website. Main function of cookies is to ensure that the website works in the best possible way. Cookies collect certain types of standard information, such as the type and language of your browser, the time and duration of using the site, and IP address and so on. Reason is to provide best service and improve the user experience. Additionally, cookies are used for analytics and marketing purposes. Cookies may hence store information about web pages you have visited, the address of the website from which you arrived at this site, links you have clicked on, and other use of the website.
How do we use cookies?
Cookies are used for various reasons. Main reason is to ensure functionality of the website and collet data for developing services which ensures an optimal user experience. Cookies allow for efficient use of web services by, for example, facilitating online shopping or ensuring that you do not need to give your password several times while using a service or speeding up the page load times.
We also utilize cookies for reporting and analysing the use of the website as well as for BlueIron’s and its partners’ marketing, advertising, and targeting of content. This way cookies help BlueIron and its partners produce personalized content, which makes the advertising and the content of the services more relevant for the user. Advertisers can this way target third-party advertisements based on the cookie information collected from the BlueIron’s website.
What cookies are used on our website?
There are different types of cookies that differ in terms of longevity and origin. Session cookies are temporarily stored on your device and deleted when you close your browser. Permanent cookies remain on your device for a certain period or until you choose to delete them. BlueIron may also use cookies or other similar tools in certain e-mails sent by BlueIron, and thereby collect data automatically when you open the e-mail or click on a link in the e-mail you have received.
First-party cookies are placed on your device by us and collect information that we use to provide service. Third-party cookies are used, for example, to collect information for advertising and tailored content, as well as for web statistics.
Cookies are categorized into different types based on their functionality.
Strictly necessary cookies
Necessary cookies enable important functions such as navigation on the website and access to secure pages, shopping features such as shopping basket, etc. to work. These cookies do not collect information that can be used to identify you and we do not share this information outside of our company. These cookies are necessary for the website and services to function and cannot be switched off in our systems. You can set your browser to block or alert you about these cookies, but without these cookies, the website cannot function as intended.
Functional Cookies
These cookies are not necessary but enable us to provide enhanced functionality and personalisation of the website. These cookies allow a website to remember choices you have made in the past, like what language you prefer, or what your username and password are so you can automatically log in. Functional cookies may be controlled by us or by third party providers whose services we have integrated to our website. All information these cookies collect is aggregated and therefore anonymous. You can set your browser to block or alert you about these cookies, but without these cookies, the website may not function as intended.
Performance Cookies
These cookies are used to analyze user behaviour. Performance cookies allow us to for instance count visits and traffic sources so we can measure and improve our web services and performance of the site. Performance cookies help us to know which pages are the most and least popular and see how visitors move around the site, which browser is used, which device or screen resolution and so on. All information these cookies collect is aggregated and therefore anonymous. You can set your browser to block or alert you about these cookies, but without these cookies, the website may not function as intended.
Targeting Cookies
Targeting cookies enable us to adapt the content to the user as much as possible and improve the relevance of the content and marketing you are exposed to based on your previous online activities. With the information collected using these cookies BlueIron and its partners may also target ads in BlueIron’s services or on other services outside of BlueIron. The cookies may be used to build a profile of your interests and show you relevant content. If you do not allow these cookies, you will experience less targeted content which may impact the content and ads you see on other websites you visit. This information can be shared with third parties outside of BlueIron.
How long the data is stored?
The retention time of the cookies might be different depending on the type of the cookie. For instance, the cookie consent can be stored for 12 months and the cookies used for marketing purposes can be stored for 6 months.
The user’s options for influencing the use of cookies
By accepting the cookies you ensure that the web pages and services work properly. And also that the content you see and advertising you receive is relevant for you. If you do not want your web browser to store cookies you can prevent the use of cookies through your browser settings. You can also clean collected cookie data in your browser settings in browser history. Please note this action does not prevent new cookie information from being collected. In case you delete your cookies, we will ask for your consent next time you visit our site. You can change your cookie preferences on our website at any time.
How to manage cookies on our site?
We respect your cookies preferences so you can easily manage and disable cookies for our website via the ‘Cookie preferences’ -button above or via the footer link ‘Cookie preferences’. Footer can be found on all pages through the website. If you disable the use of cookies, this may affect the user experience and the functionality of at least some of our services. Necessary cookies cannot be disabled for functional reasons.
Privacy Policy
The cookies explained above and the information collected may also contain personal information. In our privacy policy, we have explained in detail how we handle personal data, and you can read it here.